We Are Fiduciary Advisors
When selecting an advisor, it is important to know that there are two primary types of investment advisors: fiduciary advisors and non-fiduciary advisors.
Fiduciary Advisors |
vs |
Non-Fiduciary Advisors |
They are Registered Investment Advisors ( RIAs ) |
They are sales representatives of brokerage firms & insurance companies
|
|
They are are held to the highest ethical standards in the industry
|
They are held to lower ethical standards than RIAs
|
|
They are required to put investor
interests ahead of their own interests and make the "best" recommendations for the client
|
They are required to make "suitable" but not necessarily the “best” recommendations for their clients. Suitable is a vague standard because it can vary by investor
|
|
They are the only professionals who can provide financial advice and ongoing
services for fees
|
Their licenses (such as Series 6 or 7) limit them to selling investment products for commissions
|
|
They are regulated by the SEC, Securities
and Exchange Commission |
They are regulated by FINRA, Financial
Industry Regulatory Authority |
Your Decision
Before selecting your advisor, determine if you want a sales representative or a fiduciary advisor investing your assets and giving you financial and retirement advice.
